The Idea, The Creation, The App, The Business

Sometimes I wish I had begun documenting the journey of Fortune from the start. However, the reality of business can be so chaotic that it's challenging to capture every decision—especially when outcomes are uncertain.
Fortune is execution first, then document for customers later.

This post is written by a future version of myself, sending a nod to the Leo who began this journey.

At the heart of starting Fortune was a singular vision: to make the accounting process enjoyable for business owners. Accounting and finance often seem like dry subjects best left to specialists, but in truth, they are vital to the heartbeat of a business. Without solid accounting, you lose insight into what’s working and what’s not, making it impossible to track the performance of your investments. Good accounting provides a clear pulse on your business outcomes.

Fortune.app is designed for the new age entrepreneur—those who earn their living online and are focused on optimizing outputs and quality of life while working harder and smarter than ever. It's for the renaissance entrepreneur who values efficiency, minimalism, and a clean experience from the ground up, and the renaissance organization that optimizes for top-tier talent, culture, and truth. Our accounting systems are built to empower rather than hinder.

If these values don't resonate with you or your organization, then fortune.app might not be the right fit, and that’s perfectly okay.

However, if these values speak to you, I invite you to connect with me personally at leo@fortune.app so we can build something exceptional together.

Our primary goal is to deeply engage with our customers daily, garner valuable insights and feedback, and ensure that we are steering our product in the right direction—a direction dictated by the needs and values of our users. We are committed to providing an accounting system that is user-friendly, efficient, and adaptable to the unique needs of every business. Our aim is to make accounting a seamless aspect of operating a successful enterprise.

We look forward to sharing these updates and hearing from you as we progress.

Best regards,

Leo